Most decent entrepreneurs do a great job at envisioning their product and getting it produced. However, they often still set themselves up for failure because they approach strategy formulation in a haphazard way, causing their organizations to leap about as they expend precious time and scarce resources. It’s not surprising; making strategy decisions is serious work that can be intimidating and exposes one to second-guessing. Fear not – before you unwittingly embrace the siren song of ambiguity and hope for a miracle, consider this simple framework for clarifying your strategy.